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Drillster
Axalta Coating Systems

Axalta Coating Systems

Axalta, a leading supplier of automotive coatings for car manufacturers worldwide, faced a persistent challenge: a global distributor network with over 100,000 potential trainees in North America alone, yet no way to deliver the right knowledge at the right moment. Instructor-led training meant travel and calendar conflicts. E-learning modules were too broad for discrete, situational needs. Axalta needed a fundamentally different approach, one that put knowledge within reach wherever work actually happened.

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Success case

Axalta Coating Systems

Review the key outcomes below, then download the full report for complete context.

The challenge

Axalta operates nine physical training centers across North America, an LMS with over 300 e-learning modules, customer care lines, and virtual instructor-led sessions. Training was far from an afterthought.

But the reach stopped at the classroom door.

With more than 100,000 potential trainees spread across a global distributor network, sales teams, and end-customer personnel, delivering discrete knowledge at the moment of need was a persistent problem. Product specialists needed answers on the shop floor, not after booking a course. Distributor staff needed confidence in product specifics before a customer conversation, not a week later after returning from a training center.

Traditional instructor-led training required travel and scheduling commitments that made just-in-time access structurally impossible. E-learning modules were built for course completion, not for isolating the single piece of knowledge someone needed in that moment. The company needed to move beyond delivery strategies that were fifty years old.

The solution

In 2017, Axalta partnered with Xprtise to implement Drillster Adaptive Learning. Where traditional e-learning presents content and tracks completion, Drillster works differently: a question-based approach with short drills on discrete learning objects, following a Learn, Reinforce, Retain model.

Continue reading in the full report