Crawlable LLM brief
Unive
Unive faced a persistent challenge: a network of over 1,300 advisors spread across eight regional offices and approximately 100 local branches, each entering training at a different knowledge level. Their four-week onboarding program was inefficient, product updates were lost in email inboxes, and there was no reliable way to confirm that anyone had actually absorbed new information. Drillster gave Unive a structured path from exposure to reliable competence.
The challenge
Unive is a cooperative insurance company operating from eight regional offices and approximately 100 local branches, with over 1,300 advisors focused on personalized client advice. At that scale, ensuring everyone holds the same foundational knowledge is structurally difficult.
Two problems stood out. First, new advisors entered the four-week onboarding program at widely different knowledge levels. Introduction sessions presented large volumes of material in a single sitting, and little of it stuck by the time formal training began. Trainers could not build on a common baseline because none reliably existed.
Second, keeping experienced advisors current was equally fragile. When a new product launched or regulations changed, the standard approach was an email or a newsletter. There was no way to know whether anyone had read it, let alone understood it.
The solution
In 2020, Unive ran a pilot with Drillster in their customer service and claims departments. The format was straightforward: short drills combining a focused explanation with a targeted question, assigned to new advisors before their formal training began. The goal was to give everyone the same starting point rather than spending the first days of training catching people up.
The results of the pilot shaped what came next. Unive expanded Drillster to experienced advisors, starting with a health insurance campaign and rolling out across regional offices with video introductions. Content was developed collaboratively with Unive's product specialists, tested iteratively, and refined over time. The approach respected regional autonomy: each office maintained its own processes, and Drillster was positioned as a supportive tool rather than a mandated system.
A multi-year content roadmap developed from this foundation, with plans to make drills increasingly interactive through video integration.
New advisors now demonstrably have the same mastery of the basics when they start the training. This allowed more in-depth discussion of new subjects.
Jan Hooiveld, Trainer, Unive
The results
What started as a pilot for onboarding became a continuous learning infrastructure for the whole organization. New advisors arrived at training already holding the same foundational knowledge. Trainers could move past basics and run more interactive, in-depth sessions. For experienced advisors, product updates and regulatory changes moved through Drillster rather than email, giving the organization measurable confirmation that knowledge had been absorbed, not just delivered.
Drillster helps us realize a continuous learning process for everyone, both new advisors and those that have done this work for years.
Jan Hooiveld, Trainer, Unive
New advisors demonstrably reached the same baseline proficiency before formal training
Training sessions became more interactive and in-depth
Experienced advisors received product updates with measurable comprehension
Email-based notifications replaced by trackable learning outcomes
Adopted across regional Unive offices as a continuous learning process